100 Influencers at the US Open Ignite Tennis Etiquette Debate
Lights. Camera. Quiet please…
The US Open has opened its doors to 100 content creators, double the number from last year. Their presence has sparked a debate: can a larger, younger crowd bring new life to tennis, or does it upset the sport’s long‑standing etiquette?
World‑number‑four Coco Gauff likes the fresh vibe but reminds fans that the court still follows a dress code and respect protocol. She says, “If you’re on the red carpet, don’t show up in jeans – just follow the sport’s etiquette.”
The debate intensified after an influencer group filmed a photo shoot in Naomi Osaka’s hospitality suite while she served an ace. The group’s portable ring light and loud chatter prompted the chair umpire to raise the scream‑stop flag more often than ever.
Osaka admitted the noise was distracting, saying she had to deal with the crowd shouting and front‑row interference. She urged influencers to “respect the sport” and to stay aware of etiquette before shooting.
US Open officials now remind fans on court screens to steer clear of flash photography, ring lights, and high‑volume noise. They emphasize a balance: the USTA wants to grow tennis and welcome new audiences, but also ensures the game remains unhindered.
The tournament also rolled out a free fan‑movement policy in 2024 and will run a 15‑day “Fan Week” to spotlight mixed doubles and exhibition matches. Chief Executive Craig Tiley envisions the USTA becoming “the tennis Disneyland.”
So, is the outside buzz a net‑gain or a net‑loss? Experts see more upside than downside, but players and organizers share concerns about maintaining the classic tennis ambiance while welcoming the next generation of fans.
