In brief
Hong Kong’s Correctional Services Department released an AI‑generated anti‑drug video on 26 June to mark the International Day Against Drug Abuse and Illicit Trafficking. Although intended to shock with realistic details, internet users accused the clip of making illegal substances appear attractive and trendy. BBC Chinese‑service reporter Martin Yip outlined how the video spread quickly, drawing criticism from both social‑media users and public‑health officials. The controversy highlights the fine line between persuasive public‑health messaging and unintended glamorisation of dangerous behaviours.
On 26 June Hong Kong poured out a polished AI‑generated video warning people about drug abuse. Though released to mark the International Day Against Drug Abuse, the clip has been accused of making illegal substances look too cool.
The video blends realistic imagery of pills and syringes with upbeat music and slick graphics. Critics say the colourful visual storytelling may give impression that drugs are trendy or harmless.
BBC Chinese‑service correspondent Martin Yip explains how the clip quickly spread online, drawing sharp responses from social‑media users and drug‑prevention organisations.
While authorities argued the aim was to shock with realistic detail, supporters of the campaign claim the video’s design unintentionally glamorises drug culture, calling for a rethink of media in public health messaging.
