In brief
Despite significant unrest, Noboa's popularity remains high as he battles crime and corruption, appealing especially to younger voters.
In a colorful campaign event in Quito, Ecuador, cardboard cutouts of President Daniel Noboa dominated the scene—present everywhere from balconies to trucks. With the presidential election approaching, these life-sized figures, dressed in everything from formal suits to casual gym wear, served as a vibrant symbol of Noboa’s creative approach to engaging voters. At just 37, Noboa has only been in office for 15 months but has faced a whirlwind of challenges including crime, corruption, and political instability. His strategy? A strong social media presence and viral trends that resonate with a youth-heavy electorate, where more than half of voters are under 44 years old. As one rallying cry echoed, "The cardboard is going to win," showcasing his unique campaign style. Around 20,000 of these cutouts are set to be distributed nationwide, underscoring Noboa's commitment to reaching voters in an interactive and visually impactful way. With his unorthodox methods and tactics yet to detail specific policies, Daniel Noboa has quite the election buzz in a chaotic year—but will it translate into votes come Sunday?
