Brazilians head to the polls for a high‑stakes showdown between Lula and his son Flávio Bolsonaro.

In the country’s biggest election of the year, the two front‑liners are none other than veteran left‑wing leader Luiz Inácio Lula da Silva and the right‑wing Senator Flávio Bolsonaro, son of former president Jair Bolsonaro.

Backstory and the Deep‑Fake Buzz

Lula’s 2022 win over Jair Bolsonaro had ended a period of political unrest that saw the former president convicted of plotting a coup. Jair Bolsonaro is now serving a 27‑year prison sentence and cannot campaign, yet his image still haunts the race.

During Flávio Bolsonaro’s launch, an AI‑generated avatar of Jair Bolsonaro appeared on screen, promising his son’s candidacy. The move drew criticism over the use of “deep‑fake” technology, but supporters say it signals strong family backing.

Polling Numbers and a Potential Run‑Off

Both Lula and Flávio are hovering just above 40% in online polls. With 12 candidates in total, only these two reach double‑digit support.

If no one gains 50% on the first day, the top two will return for a second round on 25 October. The polls suggest a run‑off is likely, but a sudden surge could still win outright.

Lula’s Platform and Criticisms

Lula, now 80, is campaigning on a record of poverty reduction through Bolsa Família and a pledge to phase out fossil fuels. Critics point to recent offshore oil drilling near the Amazon, arguing he’s undermining environmental gains.

He also says Brazil will be "not in anyone’s backyard" and warns against "foreign enemies of democracy" interfering in the vote.

Bolsonaro’s Focus on Law, Order and Accusations

Flávio Bolsonaro has campaigned on tough‑on‑crime policies, longer jail terms, and waiving regulations on farmers. He also headlines a controversy: a money‑laundering probe over a biopic about his father.

Lawyers claim the banker involved is connected to Justice Alexandre de Moraes, who presided over Jair Bolsonaro’s trial. The scandal, however, has diverted attention from Flávio’s own alleged corruption.

What Voters Care About

Crime and security remain top concerns for voters. But corruption’s high profile, especially the banker scandal, has overtaken many. Lula’s campaign was also hit by links to the Supreme Court judge.

Voters must decide if they prefer Lula’s social‑economic reforms or Bolsonaro’s hard‑line stance on crime and deregulation.

Next Steps

With nearly 160 million Brazilians eligible to vote, polling data can quickly become out of date. The final result will shape Brazil’s future policies on the Amazon, immigration, and its relationship with the U.S.