On Valentine's Day, Joy Kalekye, a 19-year-old student from Nairobi, was alerted to a video circulating on social media that showcased her unknowingly being filmed while standing by the road. The video, part of a controversial trend where men film women without their consent, highlights how the footage can lead to online harassment and misogyny. Activists are demanding accountability, while the victims, including Kalekye, face ridicule and victim-blaming online. The situation underscores the urgent need for discussions around consent and the ethical implications of sharing content without permission.