MONTGOMERY, Ala. — The Montgomery Bus Boycott, which started on December 5, 1955, is now 70 years old, celebrated for its significant role in the Civil Rights Movement. Doris Crenshaw, who was just 12 at the time, remembers the urgency among her neighbors as they distributed flyers urging people to boycott the city's segregated buses following Rosa Parks' arrest.

The boycott lasted an incredible 381 days, with around 40,000 Black residents opting for alternative transportation methods to protest racial inequality. This act of unity not only challenged the discriminatory bus system but also laid the groundwork for nonviolent protest strategies that continue to influence activism today.

Descendants of key figures, such as Martin Luther King Jr., will gather in Montgomery to honor this legacy. Crenshaw, now 82, reflects on her journey of lifelong activism, emphasizing the importance of community and strategic responses to corporate behaviors that oppose inclusivity.

Today, young activists like 13-year-old Madison Pugh are applying lessons from the past, choosing to boycott companies like Target in response to policies perceived as regressive regarding diversity and inclusion. With social media, the approach to activism has evolved, but the core message remains: the fight for equality and justice continues, and everyone has a role to play.