Eiffel Tower CEO to Step Down After Staff Swap Sparks Controversy

The chief executive of the Paris landmark, Patrick Branco Ruivo, will leave his role at the end of the year after an investigation found that operational flaws allowed empty‑handed swapping of female staff for men during a visit by a Hindu religious group.

The swap happened when a delegation of about 100 people from the BACHANWASI AKSHAR PURUROTTAM SWAMINARAYAN SANTHA (BAPS) called the tower to celebrate the opening of a new Paris temple. BAPS follows a tradition of strict gender segregation in its temples and public events.

When the group requested the visitor arrangement, the management instructed female employees to leave their stations and barred them from certain areas. The request was later denied by the tower’s union as humiliating and discriminatory.

In the aftermath, staff staged a strike and the Eiffel Tower was temporarily closed. French officials, including Parliament president Yaël Braun‑Pivet and Paris mayor Emmanuel Gérard, condemned the decision as unjust and ordered separate investigations.

SETE, the company that runs the tower, announced it would implement new training programmes aimed at promoting gender equality. CEO Ruivo’s resignation is part of the planned leadership transition, to be completed by the end of the year.

BAPS issued an apology, noting it “believes in the universal values of mutual respect and service.” However many observers argue the segregation rules are an anachronism that excludes women from modern civic spaces.

Hindu monks stand in front of the Eiffel Tower wearing traditional orange robes.
Hindu monks standing before the Eiffel Tower following their Paris visit.