In brief
Sara Samaniego has made waves on social media as Marce the Recycler, inspiring a new generation in Bogotá to engage in waste sorting and recycling, while also spotlighting informal recyclers in the city.
In a vibrant Bogotá warehouse stacked high with recyclables, Sara Samaniego, known as Marce the Recycler, brings energy and enthusiasm to the world of recycling. With a playful rap lip-sync and her signature blue jumpsuit, she’s captivating the attention of hundreds of thousands of followers across platforms like Instagram, TikTok, and YouTube. As Latin America’s first recycling influencer, her colorful approach makes separating waste not only educational but also trendy. This is especially important in Bogotá, where the absence of a regular government waste collection service leaves the management of recyclables largely to approximately 26,000 informal recyclers. Sara uses her platform to teach people how to properly sort their trash while highlighting the struggles of these informal workers who earn a living collecting recyclables. Besides her massive online following, she has received international acclaim for her impactful work, collaborating with celebrities and even inspiring fans to get involved in recycling initiatives. Marce the Recycler is more than just a character; she’s a movement, sparking a passion for sustainability among Colombian youth!
