When Donald Trump announced he’d rename AI to Super Intelligence, it wasn’t an idle policy suggestion. His comment at the United Nations on 11 September signaled a new brand for the tech.
Less than a month later, Slovenia’s national domain registry showed an astonishing jump in .si site applications. In September, 44,000 new addresses appeared – more than 2,100% higher than the 1,900 recorded in August. The spike reached 11,000 registrations on just 30 September.
A domain name is a human‑readable web address, like bbc.co.uk. People can buy them before they become popular, a practice known as cyber‑squatting, hoping the name will later sell for a profit.
The sudden surge in Slovenia could have several drivers. Some experts suspect that government wording and talk of a “Super Intelligence” economy has encouraged speculation that .si sites using the SI initials will rise in value.
The republic elder even made an executive order, where federal departments and agencies are told to skip AI and adopt SI in all official documents and websites. Social media memes even mocked the draft signed by Trump, noting that the word United States was misspelled under his signature.
For tech majors in the U.S. and worldwide, the move underscores how naming powerful new technologies can drive brand strategy and even commercial real estate on the internet. Whether the new term will stick or the boom will fade remains to be seen, but the debate over the future of AI terminology is already heating up.
