M&S has launched a limited-edition strawberries and cream sandwich in the UK, inspired by Japan's trendy fruit sando, which features whipped cream cheese and strawberries on sweetened bread. This unusual sandwich quickly became a best-seller, reflecting a merging of culinary cultures. While it may seem strange to some, fruit-filled sandwiches are not new in Japan, where they are known as "furutsu sando" and served mostly in convenience stores and dedicated shops. They became an internet sensation, especially with the attention from TikTok-loving Western tourists.
In Japan, these colorful creations usually incorporate fruits like clementines, kiwi, or bananas, all nestled between soft, sweet bread, making them visually appealing and delicious. Expert chef Shuko Oda describes them as a "fun play on texture." While the concept might challenge traditional sandwich parameters, other familiar UK favorites, like banana or jam sandwiches, pave the way for fruit pairings.
The definition of what constitutes a sandwich can be flexible, and with global variances, cultures offer diverse takes. From Vietnamese bánh mì, to French croque monsieur, and even the Portuguese francesinha, sandwiches continue to evolve, astonish, and engage with food lovers worldwide. So next time you're craving a snack, consider this fruity twist from Japan and join the flavorful sandwich revolution!
