The emergence of Labubu dolls has taken the collectible toy scene by storm! At 4:45 a.m. on a Friday, hundreds stood in line outside a Pop Mart store in Los Angeles, eager to grab the latest release from "The Monsters" collection. Some fans even camped out overnight with snacks and chairs, illustrating just how dedicated they are to these characters.

Labubu dolls are cute, fuzzy elves with cheeky grins and a knack for causing “well-intentioned” trouble - but don't worry; their mischief is always charming! Created by Hong Kong artist Kasing Lung in 2015, the dolls transitioned from storybook characters into collectibles thanks to a partnership with Pop Mart in 2019.

Since the initial Labubu series launched in October 2023, every new release has been a sell-out success. These dolls, priced around $30, have developed a cult following, with communities forming both online and offline. Fans eagerly share fashion tips on how to accessorize these delightful figures, showcasing them alongside luxury items. The Labubu craze shows no signs of slowing down!