Diljit Dosanjh’s recent appearance at the Met Gala was a game-changer, capturing global attention with his 20th-century maharajah-inspired outfit. The 41-year-old, the first Punjabi artist to grace Coachella, showcased an opulent ivory and gold design by Prabal Gurung, adorned with a feathered turban and a diamond necklace influenced by royal Punjab history. His style isn’t just about fashion; it reflects a blend of traditional Punjabi elements with modern hip-hop vibes, attracting a youthful audience worldwide eager for innovative reinventions.
This sartorial evolution resonates through communities, from energetic bhangra competitions in California rocking high-performance sneakers to basement parties in Berlin where crop tops are the norm. Other Punjabi stars are following suit, with Jazzy B's oversized rings and Badshah's trendy glasses gaining traction among young fans. While the influence of these artists was once limited, Dosanjh and his peers have now taken Punjabi style to an international platform.
Cultural experts describe this fashion metamorphosis as integrally tied to Western pop culture, with many emerging musicians finding inspiration from their diasporic roots. As Punjabi music fuses modern hip-hop with traditional aesthetics, gold chains, faux furs, and flowing beards have created a distinct style lexicon that challenges norms and opens discussions about identity.
Notably, this trend is evident even in local performances across Punjab, where contemporary fashion items are now commonplace onstage, straying far from the traditional attire. The demand for stylish merchandise such as Phulkari turbans has surged, reflecting the evolving tastes of fans and the influence of artists.
As styles evolved, personal expressions have turned into cultural symbols, bridging the traditional and modern, and redefining Punjabi identity with both rhythm and pride. From signature turbans to expressive streetwear, this fashion renaissance ensures that while Punjabi music soars globally, its roots remain firmly embedded in its culture.
