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Elon Musk's New Direction: Will Tesla Suffer?

Elon Musk's focus has shifted away from Tesla, raising concerns over the electric car company's sales decline.

By Jack EwingSource: nytimes.com1 min read
Elon Musk's New Direction: Will Tesla Suffer?
Image via nytimes.com

In brief

Tesla is facing a downturn as Musk engages in political work and shifts focus away from the company, with sales dropping 1% despite a booming electric vehicle market.

Elon Musk, once the driving force behind Tesla's rise in the auto industry, is now engulfed in political activities, particularly as an adviser to President Trump. This shift comes at a critical time for Tesla, which saw a 1% decline in car sales last year, whereas the global electric vehicle market boomed by 25%. Musk has yet to address this worrying trend or provide a plan to boost sales.He's also remained silent on an anticipated affordable model that Tesla intends to unveil this year—an uncharacteristic move given his history of actively promoting new products years in advance. Most of his time has been spent away from Tesla's home base in Texas, operating instead in Washington, D.C. or at Trump's Florida residence.Tesla's meteoric rise over the past decade turned it from a fledgling company to a global leader in electric vehicles, compelling traditional automakers to invest heavily to keep pace. However, industry analysts are now questioning Musk's commitment and focus due to his numerous responsibilities, including running SpaceX and other tech ventures.As Musk juggles these significant roles, the future of Tesla hangs in the balance, with sales needing attention before the company faces more severe challenges in the competitive electric vehicle market.

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