Starbucks is shaking up its work culture! Starting in October, the coffee giant has officially announced that its corporate employees must work in the office four days a week from Monday to Thursday. This is an increase from the previous three-day requirement and comes as part of a broader push from several companies to scale back remote work practices that became popular during the COVID-19 pandemic.
For those who prefer to continue working remotely, Starbucks is offering a one-time payout for employees who choose to leave instead of adhering to the new policy. CEO Brian Niccol, who has held his position for less than a year, argues that this change is vital for teamwork and addressing the challenges of dwindling sales. He stated on a company blog, "This is the right path for Starbucks," acknowledging that not everyone may be in favor of the new rules.
Additionally, some managers are now required to relocate to Starbucks headquarters in Seattle or Toronto as part of the changes. Niccol himself, while not required to relocate, recently settled in Seattle and plans to open a small remote office in California.
These adjustments are part of Niccol's larger strategy to revamp the company, which includes changes to menus, shop layouts, and customers’ access to facilities. Notably, Starbucks ended its previous policy that allowed customers to use restrooms and sit in cafes without making a purchase.
In a similar vein, companies like Amazon and JP Morgan have tightened their remote work policies as well. According to research from various universities, about one-third of US employees capable of remote work have been called back to the office full-time, while 20% remain fully remote, and 45% enjoy a hybrid work model. Meanwhile, Starbucks is looking to hire more baristas to attract an audience back to their cafes.
