In brief
In the wake of the Ukraine conflict, the Kremlin is launching initiatives to elevate the status of veterans, integrating them into society through education and public commemoration.
In a notable shift from the past, Russia is taking steps to change how society views its veterans following the Ukraine war. Unlike veterans of previous conflicts in Chechnya and Afghanistan, who often returned to stigmatization, today's soldiers are receiving a more celebratory welcome, thanks to a push from the Kremlin.Ilya Rusinov, a veteran injured in the war, has turned his experience into a positive legacy by establishing "Zveno," or "Squad," a club aimed at offering military training to youth, including teenagers. The demand for such initiatives has surged, reflecting a growing interest in military engagement among younger generations.Rusinov, who formerly served with the Wagner mercenary group, has transitioned from teaching to managing his project full-time, mirroring the increasing visibility of veterans. The Kremlin is now actively promoting these individuals, placing them in public roles, from addressing school classes to participating in local events.Additionally, Russian state media, like the daytime TV show "Ours," showcase veterans' stories and accomplishments, celebrating their contributions and heroism while establishing a culture of appreciation toward them. This includes public billboards that highlight their valor and a curriculum amendment requiring weapons training for students from eighth grade onward. As this societal narrative evolves, the Kremlin's efforts reflect a strategic move to integrate veterans into the fabric of everyday life, aiming to foster pride and national unity.
