OREM, Utah (AP) — In a shocking turn of events, the assassination of right-wing activist Charlie Kirk has transformed Utah Valley University (UVU) from a little-known community college into a nationally recognized institution for all the wrong reasons. Just under 50,000 students call this beautiful campus nestled against the Wasatch Mountains home. However, the safety and serenity of this university were shattered on Sept. 10, when a bullet struck Kirk as he spoke at an outdoor event, forever linking UVU to this tragic incident.

As students return to classes in the wake of grief, fear, and anxiety, the university community grapples with how to re-establish its identity after such an event. 'This has put the university on the map and given it more attention than it’s ever received,' branding expert Timothy Calkins noted. UVU leaders are currently focused on student safety and are looking at ways to rebuild and recover from the impact of this tragedy.

Despite the unfortunate turn of events, UVU boasts a strong commitment to safety, with data showing minimal violence on campus over the years. However, the loss of Kirk marks the first murder under its watch, prompting discussions about security measures and community sentiments.

Students are trying to come together amid grief as illustrated by student Marjorie Holt, who experienced the aftermath of the shooting firsthand. She reflects on the need for the university to respond effectively to security concerns but also acknowledges that shared trauma could bring the community closer.

University classes resumed, albeit with a noticeable shift in atmosphere. Conversation around mutual respect and understanding of differing beliefs has emerged, as highlighted by the student body president's call for dignity despite disagreements.

As UVU stands at this critical crossroads, many are hopeful that the resilience and fortitude demonstrated by the university community will pave the way for healing and a renewed sense of identity. The impact of this tragedy goes beyond the university, echoing in conversations about campus security and community ties across the nation.