In a shocking incident that has sent ripples throughout social media, 23-year-old TikTok influencer Valeria Márquez was shot dead on Tuesday while livestreaming from a beauty salon in Zapopan, Mexico. As she interacted with her 113,000 followers, two men arrived on a motorcycle. One entered the salon and directly asked Valeria, “Are you Valeria?” before tragically pulling out a gun and fatally shooting her.

The incident occurred during a live session, and although her TikTok account was removed shortly after, a disturbing video of the event has circulated online. Reports confirm the chilling moment Valeria was shot while holding a pink stuffed animal.

While authorities confirm that they currently have no suspects, they are actively reviewing surveillance footage and her social media to find leads. The attackers, who had earlier claimed to be delivering a gift for her, likely didn’t know her personally as they had to ask for her name. This senseless act of violence underlines the ongoing crisis of gender-based violence in Mexico.