In brief
In her first three months as CBS News head, Bari Weiss has implemented a major revamp of the network's strategy. Citing the iconic Walter Cronkite as a symbol of outdated thinking, Weiss calls for innovative storytelling that resonates with modern audiences. With 18 new contributors on board, she emphasizes the need for investigative scoop reporting and a shift towards streaming to meet audience demands in today's digital landscape.
As the newly appointed head of CBS News, Bari Weiss has wasted no time in shaking things up. Speaking to staff, she invoked the legacy of Walter Cronkite, stating, “If we stick to our current strategy, we’re toast.” With a wave of fresh talent at her back, Weiss wants CBS to surprise and provoke audiences.
Weiss, who has no broadcast experience, aims to transform CBS into a hub for innovative reporting and diverse voices. We can't reverse time's arrow, she says, urging her team to embrace the change. Her message is clear: the traditional broadcast model is outdated. Today, with two billion media options available, CBS News must rethink its approach to remain competitive.
To that end, Weiss announced the hiring of 18 new contributors, focusing on stories that dig deep and report hard-hitting facts. She believes that CBS can become a hotbed for investigative journalism, fostering new ideas through platforms like podcasts and newsletters.
The goal? To reflect the political frictions in national conversations and broaden the spectrum of voices represented in news. Weiss is steering CBS News into a new age, challenging them to leave past traditions behind and embrace a future filled with innovation.
