In Vietnam, the Lunar New Year, or Tet, is a massive celebration, and at its heart, the kumquat tree symbolizes luck and prosperity. This year, however, a destructive typhoon and scorching heat have thrown a wrench in the tradition. Farmers, like Nguyen Thi Hoa from Hanoi, are experiencing heartache as extreme weather conditions caused catastrophic losses. After Typhoon Yagi hit in September, half of Hoa’s kumquat trees were destroyed, leaving her with a mountain of unsold inventory during what should be a bustling season.
Prices, which initially surged due to limited supply, collapsed as consumer confidence took a hit and people opted for less expensive flowering options like orchids. Kumquat trees, which have typically sold for around $40, are now priced at roughly $24, a staggering 40% drop.
The kumquat's iconic presence is felt throughout Vietnam and neighboring regions, making a significant impact not only for farmers but also for families gathering to celebrate the New Year. With kumquat trees fading from festive markets, the mix of weather-induced economic strain and traditional expectations has sparked disappointment among many Vietnamese.
