Skims, the shapewear brand co-founded by celebrity and entrepreneur Kim Kardashian, says it is now valued at $5bn (£2.93bn) after raising $225m of new funding.

The company plans to use the influx of cash from investors, including Wall Street giant Goldman Sachs, to open more shops and expand globally.

“We can’t wait to take Skims to the next level as we continue to innovate and set the standard for our industry,” Kardashian said recently.

This funding round marks one of the largest this year for a U.S. consumer brand and comes as Skims faces fierce competition from rivals like Lululemon.

Currently operating 18 shops in the U.S., Skims, which expects its sales to exceed $1 billion this year, plans to focus predominantly on its physical retail business in the coming years, according to a statement from the company.

Skims debuted in 2019 with a line of shapewear, steadily expanding its range to include loungewear and various fashion items. The brand's success is complemented by an impressive roster of influencers, including the Kardashians and other celebrities like Megan Fox.

Despite its rapid rise, Skims has encountered controversies, including backlash over its original name, Kimono Intimates. The company has worked to reshape its public image since then.