Amazon also announced that it would phase out outdated diversity programs by 2024, shifting its focus to more impactful initiatives. Other companies like Walmart and McDonald's have made similar moves in the wake of increasing scrutiny. The trends signal a significant retreat from the diversity initiatives that gained momentum after the Black Lives Matter protests in 2020, as critics argue that such policies are discriminatory. Backlash against brands attempting to support LGBTQ communities, like Bud Light and Target, further illustrates the polarizing environment. Human Rights Campaign advocates warn that abandoning inclusion efforts jeopardizes long-term business growth and responsibility to stakeholders.

Meta's recent announcements coincide with its strategy to shift focus away from supplier diversity and to eliminate "equity and inclusion" training. In contrast, it plans to implement training programs focused on mitigating bias for all employees. Responses to these changes have been mixed, with some celebrating the rollback while others criticize the abandonment of commitment to diversity and inclusion.