In brief
After Apple unveiled its first foldable iPhone, the iPhone Duo, Samsung’s Galaxy Z Fold 8 saw a roughly 20 % rise in South Korean sales and a more than 260 % jump in European sales. Industry analysts point to Samsung’s hinge technology, durability, and AI features as key drivers. The Z Fold 8 had already set a record with 1.44 million pre‑sales in July, underscoring the market’s appetite for high‑end foldables.
Samsung’s Galaxy Z Fold 8 sales in South Korea jumped about 20 percent in the week after Apple rolled out its first foldable iPhone, the iPhone Duo, according to industry sources cited by Yonhap.
Noted by analysts, the rally reflects consumer appreciation for Samsung’s hinge design, durability, and AI‑driven user experience. The company’s Z8 series had already set a record with 1.44 million pre‑sales in July, making the foldable a hot ticket among device hunters.
In Europe, a report from Mashable said Samsung’s Fold 8 sales surged 260 percent between September 6 and 12, the same week Apple announced the Duo. The European spike suggests a broader appetite for foldable technology beyond South Korea.
Both markets point to a growing competition in the foldable segment, with Samsung leveraging its engineering heritage and AI integration while Apple enters the space with its own design and software tricks.
