Is Perrier really as pure as it claims? This is the question swirling around France’s bottled water industry as shocking revelations regarding water treatment practices come to light. Major players like Perrier are now under intense scrutiny for allegedly using filtration systems that contradict the essence of "natural mineral water."
A recent investigation by French outlets has shown that up to one-third of bottled water sold in the country might have been treated with methods like UV light and carbon filters to address contamination fears, especially after repeated droughts linked to climate change. As journalist Stéphane Mandard put it, “This really is our Water-gate,” exposing deep-rooted issues of industrial honesty and potential government collusion.
In line with EU legislation, "natural mineral water" should remain untouched from its source to the consumer. Treating the water could shake consumers' faith in these brands. Yet, a government inquiry suggests officials may have suppressed damaging information about water quality to protect this lucrative industry.
While Perrier and its parent company, Nestlé, argue that their practices are safe, they concede to having employed questionable methods. The revelation that a hydrologist advised against renewing Perrier’s “natural mineral water” label is particularly concerning.
Climate change factors heavily into these developments, with experts noting that ongoing droughts have significantly impacted the region's aquifers — vital sources for Perrier’s water.
Despite the concerns, Perrier insists its water is pure, claiming that any disruptions in aquifer quality have been promptly addressed. The company has switched to a less stringent filtration method and even explores new drinks that don't claim the “natural” designation, suggesting a potential shift in their product strategy.
As the debate around Perrier's labeling unfolds, the company's fate and reputation hang in the balance, leaving consumers to wonder if the iconic brand can truly stand by its purity claims.
