In brief
Pakistan International Airlines is under fire for an advertisement featuring a plane flying towards the Eiffel Tower, triggering comparisons to the 9/11 attacks. The ad aimed to celebrate the return of flights to Paris but drew instant criticism on social media, prompting Prime Minister Shehbaz Sharif to announce an investigation into the matter.
PIA’s marketing misstep has gone viral, amassing over 21 million views on X since its release. Critics expressed disbelief that the airline overlooked the sensitivity surrounding such imagery, with one user questioning, "Is this an advertisement or a threat?" The airline, known for past controversies, has not officially responded to the uproar, but public outrage continues to grow.
