In a striking move amidst a scandal involving its former CEO Andy Byron, tech company Astronomer released a playful promotional video featuring Hollywood star Gwyneth Paltrow. The clip, shared on their social media, showcases Paltrow addressing questions surrounding the unexpected drama after Byron was filmed in a cozy embrace at a Coldplay concert alongside chief people officer Kristin Cabot.
As former wife of Coldplay’s lead singer, Chris Martin, Paltrow humorously reassures the audience that “Astronomer is the best place to run Apache Airflow,” and encourages viewers to check out their services. With over 27 million views since its release, the video has generated massive interest in the company, resulting in a staggering 15,000% surge in website visits.
Public relations expert Jordan Greenaway describes the approach as "clever," suggesting that instead of hiding from the controversy, Astronomer has openly addressed the situation with humor. By doing so, they aim to regain brand awareness without discrediting their reputation or product quality.
Greenaway adds that while Astronomer may dodge harm from this incident, the same can't be said for Byron, whose reputation likely took a hit. President Pete DeJoy now serves as interim CEO, noting the bizarre situation has unexpectedly turned Astronomer into "a household name."
The company, which serves clients like Apple, Ford, and Uber, feels the fallout of the incident won't tarnish their integrity but rather push them back into the spotlight. As Coldplay wraps up their tour, many will remember the moment that sparked attention for both the band and Astronomer alike.
As former wife of Coldplay’s lead singer, Chris Martin, Paltrow humorously reassures the audience that “Astronomer is the best place to run Apache Airflow,” and encourages viewers to check out their services. With over 27 million views since its release, the video has generated massive interest in the company, resulting in a staggering 15,000% surge in website visits.
Public relations expert Jordan Greenaway describes the approach as "clever," suggesting that instead of hiding from the controversy, Astronomer has openly addressed the situation with humor. By doing so, they aim to regain brand awareness without discrediting their reputation or product quality.
Greenaway adds that while Astronomer may dodge harm from this incident, the same can't be said for Byron, whose reputation likely took a hit. President Pete DeJoy now serves as interim CEO, noting the bizarre situation has unexpectedly turned Astronomer into "a household name."
The company, which serves clients like Apple, Ford, and Uber, feels the fallout of the incident won't tarnish their integrity but rather push them back into the spotlight. As Coldplay wraps up their tour, many will remember the moment that sparked attention for both the band and Astronomer alike.
