At first glance, they look like scenes out of a Lego movie, although more vivid and fast-paced. But these viral AI videos inspired by the instantly recognizable Lego aesthetic feature dying children, fighter jets, and US President Donald Trump—and are in fact pro-Iran propaganda. For our new podcast, Top Comment, we spoke to a representative of Explosive Media, one of the key accounts producing these clips. He wanted us to refer to him as Mr. Explosive. Initially denying any ties to the Iranian government, he eventually admitted that the regime is a customer. The videos powerfully convey a narrative of Iran resisting global oppression, especially from the US, leading to extensive sharing across social platforms. Each video encapsulates intense moments, often using cultural references like the 'Epstein file' to create a sense of urgency and confrontation. According to experts, the impact of these highly sophisticated clips is palpable, with millions engaging and even believing the narratives presented, despite frequent inaccuracies. This marks a transformative phase in how countries, especially authoritarian regimes, utilize AI for communicating with Western audiences, highlighting a shift to agile, direct diplomatic efforts that challenge traditional media channels.
How Lego-Style AI Videos Are Shaping Iran's Propaganda Game

How Lego-Style AI Videos Are Shaping Iran's Propaganda Game
Discover how viral Lego-style AI videos are being used as propaganda tools by Iran, giving a glimpse into modern internet diplomacy amid the ongoing conflict.
With striking visuals reminiscent of Lego, a series of AI-generated videos are being produced by Explosive Media to promote pro-Iran sentiments. Despite their playful aesthetic, these clips carry powerful messages that portray Iran as a resilient force against perceived global oppression, primarily targeting the United States. Experts are concerned about the sophistication and impact of this 'slopaganda,' with millions engaging with the content as it rapidly circulates on social media platforms. Despite being called out for inaccuracies, the videos reflect a new era of internet diplomacy, bypassing traditional media and engaging global audiences directly.

















