In brief
As The Duchess of Sussex embraces a "trad wife" aesthetic reminiscent of 1950s homemaking, opinions vary on whether this is a smart rebrand or simply tone-deaf.
Meghan's return to lifestyle content may attract a different audience, yet it raises questions about her public image and whether this new venture will engage fans or foster more criticism.With scenes of cuddling Prince Harry and participating in domestic activities, Meghan's upcoming eight-part series, *With Love*, marks a significant shift in how she presents herself. PR expert Chloe Franses likens her new direction to the "trad wife" trend, indicating it's a nod to Meghan's previous work as a lifestyle blogger on *The Tig*. However, reactions to her rebranding are mixed: while some view it as "authentic," others find it disconnected from current social issues.Since stepping back from royal duties in 2020, Meghan and Harry have been refining their public personas, aiming to create separate brands with distinct income streams. Royal marketing expert Pauline Maclaran believes this strategy might yield better results than their previous joint efforts, which struggled to gain traction.The show’s content pivots away from royal discussions, focusing instead on lifestyle tips and wellness – a territory Meghan explored in her earlier blog. While some experts advocate for the relevance of her lifestyle focus, others criticize it as superficial, especially given the pressing global issues at hand.This isn't Meghan's first venture into business; her past initiatives have had mixed outcomes, including a major Netflix deal and a failed Spotify podcast. With her new lifestyle brand, American Riviera Orchard, garnering initial interest but seemingly stalling, it’s unclear if this new series will create lasting success.Experts agree that the series will likely draw initial viewers, but the challenge lies in maintaining a dedicated audience over time. There are doubts surrounding whether this show will resonate widely, especially among those who may already hold formed opinions about Meghan.In a media landscape fascinated by her every move, the response to her series' trailer hints at the polarized views on Meghan. As excitement and skepticism surround her rebrand, one thing is clear: she continues to be a figure of intense interest, for better or worse.
