In brief
This year, the Miss Ivory Coast pageant has implemented new rules banning wigs, weaves, and hair extensions in preliminary rounds to promote natural beauty amongst contestants.
With only a few winners historically choosing natural hairstyles, the new regulations aim to redefine beauty standards in West Africa. Contestants are excited about the changes, which also include lowering the entry fee and increasing the height and age limits for participants.Wigs and weaves have long dominated beauty pageants in Ivory Coast, traditionally aligning with Western beauty ideals. However, recent shifts towards more inclusive representation have made waves as contestants embrace their authentic selves. This year's new rule sparked vibrant discussions about beauty, with varied reactions. Marlène-Kany Kouassi, crowned Miss Ivory Coast in 2022 with her natural hair, represents a growing movement. The organizing committee is determined to showcase true beauty and hopes this shift will resonate beyond pageants and influence wider societal attitudes. While some worry about potential impacts on the local hair industry, many participants feel empowered and proud to embrace their natural hair. With the pageant's finals approaching, there’s excitement to see how these new norms will change the beauty landscape in Ivory Coast and beyond.
