In a notable shift, America’s elite colleges are ramping up their efforts to bring in more students from low-income backgrounds, responding to the recent Supreme Court decision banning affirmative action. Princeton University, among others, has documented significant increases in Pell grant-eligible students, with 25% of its new freshmen fitting the criteria.

Universities have ramped up recruiting efforts, particularly in underrepresented urban and rural areas, with many offering financial incentives such as free tuition for families earning below certain thresholds. These initiatives are motivated by the belief that fostering socioeconomic diversity is crucial for attracting a richer talent pool.

Despite this momentum, challenges remain as some colleges report declines in racial diversity, raising concerns about the balance between racial and economic representation in student bodies. Officials stress the importance of fostering both types of diversity and continue adapting their recruitment strategies to ensure inclusivity.