In response to persistent complaints from the greeting card industry, online shopping giant Temu has committed to a swifter removal process for copied designs on its platform. Card designers have voiced their frustration over the proliferation of cheaply produced imitations that infringe on their copyrighted work, resulting in significant financial impacts on their businesses.

The process of reporting these violations has often been likened to whack-a-mole, with copied items reappearing shortly after removal. Designers like Amanda Mountain of Lola Design found that nearly all her works had been counterfeit, leading to losses estimated in the hundreds of thousands. Temu's new system aims to streamline the reporting process to allow designers to submit a single link rather than filing separate reports for each infringement.

This trial will reportedly employ AI technology to automatically block products that use copyrighted designs before they can be listed for sale. Temu has stated that protecting intellectual property is one of its priorities and that it will significantly shorten removal times for offending items. As the greeting card market faces pressure from these copycat products, the new measures are a welcome step towards supporting original creators and preserving the craft.