In 2012, Gerard Comeau became a national figure in a quest stemming from what some called the "greatest beer run in Canadian history." While returning to New Brunswick from Quebec with a trunk full of inexpensive beer, Comeau was stopped, fined, and his beers confiscated by police. The incident spurred Comeau to take on the system, raising vital questions about trade within Canada that's rooted in its founding Constitution Act.

The debate revolved around whether provinces act as independent fiefdoms hindering free trade. Comeau, now 71, remarked, “If you’re going to be a country, you’ve got to be open to trade between the provinces,” signifying the need for economic unity. Despite losing in Canada’s Supreme Court in 2018, Comeau’s fight got a turbo boost with the rise of economic challenges, particularly after President Trump's tariffs.

In response, Prime Minister Mark Carney aims to dismantle the barriers among the provinces to strengthen Canada’s economy and reduce reliance on the U.S. This endeavor could represent Canada's most significant economic transformation since World War II, with Comeau's experience propelling conversations about trading freely and fostering true national identity.