FIFA's $1 Billion Deal with DAZN: A Game Changer for Soccer

Tue Oct 21 2025 06:30:23 GMT+0300 (Eastern European Summer Time)

FIFA locks in a major broadcast deal with DAZN for the Club World Cup, boosting global soccer visibility.

In a thrilling turn of events, FIFA has secured a staggering close to $1 billion broadcast agreement with DAZN just before the draw for the inaugural Club World Cup, set to feature 32 top men's soccer teams. Despite initial setbacks with other networks, this partnership highlights FIFA's ambition for global expansion. With the tournament expected to generate about $2 billion, DAZN’s investment marks a significant upswing in sports media, especially as the company explores opportunities in the Saudi sports market following FIFA's recent decision to award the 2034 men's World Cup to Saudi Arabia.

With many broadcasters pulling out, FIFA managed on Wednesday to finalize a crucial broadcasting partner for the much-anticipated Club World Cup set in the U.S. next year. In this deal, DAZN will pay nearly $1 billion, a move that underscores their growing influence in the soccer world. These negotiations happened just a day before FIFA President Gianni Infantino was to unveil the tournament lineup, emphasizing the urgency felt by FIFA after Apple declined a similar offer citing excessive demands.

DAZN, led by billionaire Len Blavatnik, has been ramping up investments in sports broadcasting, despite facing financial challenges since its inception in 2016. The company aspires to deepen its foothold in major leagues globally, especially targeting direct investment in Saudi sports as the nation emerges as a colossal player in the global sports arena. This alliance with DAZN is anticipated to further elevate FIFA’s standing and revenue, particularly with major events like the 2034 World Cup soon on the horizon.