In brief
The Madinah Region Development Authority has started the 2026‑2027 winter season, titled "Ayyamuha Hayah" (Days Full of Life), featuring 109 events in nine city areas. The program aims to promote historic, cultural and natural attractions, encourage year‑long tourism and boost the local economy.
On November 1, 2026, the Madinah Region Development Authority announced the start of the city’s 2026‑2027 Winter Season, called "Ayyamuha Hayah" (Days Full of Life).
The launch took place in Madinah, with officials noting that the season will last six months and include 109 events and experiences.
Activities spread across nine areas: the Central Area, Quba, Mount Uhud, Jabal Ayr, Al‑Khandaq, Al‑Qiblatayn, Al‑Aziziyah, Al‑Maghislah neighborhood, and King Fahd Park.
The program is organized around six main themes: history, culture, exploration and nature, entertainment, food and flavors, and sports.
Visitors will find routes that bring key historic moments to life and cultural programs that celebrate literature, crafts and the arts.
Exploration activities highlight natural sites, while entertainment and sporting events add excitement.
Food‑and‑flavors offerings showcase the distinct local taste and heritage, featuring regional specialties.
The authority said the season seeks to enhance the visitor experience, strengthen Madinah’s position as a rich cultural destination, and sustain tourism year‑round.
It also aims to improve quality of life for residents and stimulate related sectors such as culture and entertainment.
