In brief
Plant-based meat brands rework recipes to lower unhealthy ingredients while championing nutritious aspects, aiming to regain market trust.
In a challenging moment for the plant-based meat industry, two major players, Beyond Meat and Impossible Foods, are on a mission to redefine their products as both healthy and appealing. After facing backlash for being labeled as ultraprocessed foods and declining sales, these companies are making significant changes. Beyond Meat has revamped some of its recipes to reduce saturated fat and sodium, while Impossible Foods has rebranded with a focus on meatiness, even swapping its packaging from green to blood red to attract traditional meat-eaters.Both companies are championing the health benefits of their products, which have been endorsed by organizations like the American Diabetes Association and American Heart Association. Their marketing overhaul comes at a time when processed foods are falling out of favor due to links with negative health effects and growing calls for better food quality regulations.Despite being classified as ultraprocessed, experts assert that plant-based meats can be a healthier choice. They typically contain less saturated fat, no cholesterol, and more fiber than conventional meat, along with being free from hormones and antibiotics. A comprehensive analysis published in the Canadian Journal of Cardiology suggested that plant-based alternatives might be either neutral or even beneficial when compared to meat. The challenge remains to convince consumers that these products don't compromise health for flavor as the brands scramble to regain their footing in the market.
