In brief
Confidence Musariri, Acting Manager for Editorial and Operations at Namibia Press Agency, said his outlet already uses AI to lower costs and reach more people. He urged Global South media to share content directly and to use social media to break out of stereotypical narratives about Africa. Musariri is targeting the World Media Summit in Beijing for cooperation agreements and the next‑generation AI tools to keep his news service competitive.
Confidence Musariri of Namibia Press Agency (NAMPA) said on Xinhua that his group is already using artificial intelligence to cut production costs, speed up delivery, and widen its audience.
He urged Global South media to eliminate colonial‑era stereotypes by sharing content directly with each other instead of relying on Western news gatekeepers.
Musariri said most African countries are lumped together under “one Africa,” a view that he claims hurts investment and public image.
He stressed that social media can help break these stereotypes, saying,
"I believe we must adopt the usage of social media where every content creator tells the story the way they see it. It is outside the boundaries of conventional media now. I think social media is playing a bigger role in demystifying the stereotypes and false narratives,"
Musariri called for a new momentum among Global South agencies, adding,
"There has to be exchanges within the agencies within the Global South for us to share the content directly with one another,"
He expects to secure hands‑on skills exchanges that go beyond traditional training by attending the upcoming World Media Summit in Beijing.
Musariri said the summit will provide an opportunity to sign cooperation agreements and learn about next‑generation AI solutions for newsrooms.
He also said the Grund for his call for cooperation is that many Global South media are not fully using existing political agreements and distribution channels, which leaves them dependent on Western verification.
According to Musariri, a broader Allied network could help define a stronger voice for African news on the global stage.
The NAMPA executive hopes the summit will help the agency stay ahead of cost pressures while improving its reach to younger audiences through the new AI platform currently in use.
