The Pokémon franchise, beloved worldwide, could remain relevant for decades according to its CEO, Tsunekazu Ishihara. Since its debut on the Nintendo Game Boy in 1996, Pokémon has developed into a multimedia powerhouse that generates billions in revenue through video games, movies, and trading cards.

As fans eagerly await Pokémon Day, where updates and new game releases are announced, Ishihara emphasizes innovation as the key to longevity. The company already pushes boundaries with Pokémon GO, melding the digital world with real-life experiences. Despite challenges posed by scalpers in the trading card market, Ishihara assures that the Pokémon team is dedicated to addressing these issues while maintaining a focus on quality.

Community events, such as the recently held International Championships, attract thousands of fans, showcasing their deep connection to the Pokémon universe. This relationship is fundamental to the franchise's enduring success, reflecting the appeal that transcends generations.

Uniquely, The Pokémon Company operates as a private entity, enabling a focused approach to profitability and growth. Ishihara confidently states that as long as Pokémon remains popular, the franchise can thrive, aiming to celebrate monumental anniversaries in the future. As the first steps toward its 30th anniversary, fans speculate about potential remakes of classic games, hoping to keep the nostalgic journey alive.