In a significant moment for South Korean pop culture, the third and final season of the Netflix sensation ‘Squid Game’ aired on Friday, leaving fans buzzing with mixed emotions. The highly anticipated season showcases contestants engaging in deadly twists of childhood games in hopes of securing a staggering cash prize of 45.6 billion won, approximately $33 million.

As viewers tuned in globally, anticipation turned to dismay when audiences in Korea witnessed the beloved protagonist Gi-hun (played by Lee Jung-jae) meet his demise, while the series' antagonists, including wealthy V.I.P.s funding the harrowing competition, continue to thrive.

After eagerly waiting months for the season’s conclusion, fans like 24-year-old Kim Young Eun expressed her dissatisfaction at the ending. Watching the finale at a comic book cafe with her boyfriend, she highlighted the emotional conflict, remarking, "It felt like the director was delivering a message that good people finish last." This sentiment reflects a deeper concern shared by many in South Korea, who see the show as a disturbing reflection of the challenges and inequalities present in real life.

As 'Squid Game' wraps its chilling narrative, the show leaves an indelible mark on society, sparking conversations about morality, hope, and the often unforgiving nature of competition and survival.