Four Chinese officials were dismissed over a controversial fireworks display in the Himalayas, created by outdoor apparel brand Arc'teryx. The display, which featured bright colors that resembled a 'rising dragon,' sparked significant environmental concerns and a boycott campaign against the brand.
The incident occurred in Tibet's Shigatse city, where the fireworks were intended to promote mountain culture. However, they damaged about 30 hectares of grassland and left behind remnants of fireworks and plastic debris, raising alarms about ecological risks in the region.
Authorities stated that further investigations led to more officials facing warnings alongside the four who were sacked. Arc'teryx and the pyrotechnics artist Cai Guo-Qiang issued apologies, asserting their commitment to assist in environmental restoration. Cai, known for his work at the 2008 Beijing Olympics, said he would collaborate with local authorities to aid in the region’s recovery.
The situation drew ire on social media, leading many to argue that such lavish displays contradict Arc'teryx's branding as a conservation-focused company. In response, the brand stressed that their aim was to celebrate local culture and vowed to assess the environmental impact of the event thoroughly.
The incident occurred in Tibet's Shigatse city, where the fireworks were intended to promote mountain culture. However, they damaged about 30 hectares of grassland and left behind remnants of fireworks and plastic debris, raising alarms about ecological risks in the region.
Authorities stated that further investigations led to more officials facing warnings alongside the four who were sacked. Arc'teryx and the pyrotechnics artist Cai Guo-Qiang issued apologies, asserting their commitment to assist in environmental restoration. Cai, known for his work at the 2008 Beijing Olympics, said he would collaborate with local authorities to aid in the region’s recovery.
The situation drew ire on social media, leading many to argue that such lavish displays contradict Arc'teryx's branding as a conservation-focused company. In response, the brand stressed that their aim was to celebrate local culture and vowed to assess the environmental impact of the event thoroughly.
