Detty December, a popular term for Ghana and Nigeria's end-of-year party season, can have 'negative connotations', Ghana's official for diaspora affairs has said, adding that he does not want the label linked with his country. On a personal level I don't want the word 'detty' to be associated with anything Ghana... that's something I'm not very comfortable with, Kofi Okyere-Darko stated.
The term 'detty', derived from West African Pidgin, implies unrestricted fun at year-end celebrations. Despite the controversy, these festivities serve as a major economic boost, with Ghana attracting over 125,000 international visitors last December.
Okyere-Darko emphasized that the government prefers the branding 'December in Ghana' over 'Detty December', as he urged for a narrative that positively encapsulates the holiday spirit. He proposed a catchy alternative, suggesting 'D.I.G. – Let's dig it!' to engage younger audiences.
The phrase gained traction following the introduction of the Detty Rave festival in Accra by Nigerian musician Mr Eazi eight years ago. This year's events again promise to be thrilling, featuring performances and concerts from notable artists, while also expanding to host investment seminars and cultural showcases, appealing to a broader audience beyond mere partying.
The term 'detty', derived from West African Pidgin, implies unrestricted fun at year-end celebrations. Despite the controversy, these festivities serve as a major economic boost, with Ghana attracting over 125,000 international visitors last December.
Okyere-Darko emphasized that the government prefers the branding 'December in Ghana' over 'Detty December', as he urged for a narrative that positively encapsulates the holiday spirit. He proposed a catchy alternative, suggesting 'D.I.G. – Let's dig it!' to engage younger audiences.
The phrase gained traction following the introduction of the Detty Rave festival in Accra by Nigerian musician Mr Eazi eight years ago. This year's events again promise to be thrilling, featuring performances and concerts from notable artists, while also expanding to host investment seminars and cultural showcases, appealing to a broader audience beyond mere partying.
