Louvre Heist Lift-Maker Seizes Spotlight with Creative Ad Campaign

Sun Oct 26 2025 07:43:37 GMT+0200 (Eastern European Standard Time)

After a dramatic heist at the Louvre using their lift, Böcker launches a bold new campaign leveraging the incident for publicity.

Böcker, a German lift manufacturer inadvertently involved in the Louvre Museum heist, has turned a potentially negative situation into an opportunity by launching a new advertising campaign. Their social media post features the famous image of their lift successfully helping thieves escape with €88 million worth of stolen jewels. The company's managing director described the campaign as a humorous take amid the serious nature of the crime, receiving positive feedback for their clever marketing strategy. The Louvre continues to grapple with security concerns following the high-profile theft.

A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign.

Werne-based firm Böcker this week published a social media post featuring the now-famous image of its furniture ladder extending up to a balcony outside the Gallery of Apollo.

When you need to move fast, reads a banner under the image. The Böcker Agilo transports your treasures weighing up to 400kg at 42m/min - quiet as a whisper.

The company's managing director, Alexander Böcker, explained that after confirming no one was injured in the incident, they opted to use humor to draw attention to their family-run business. The crime is, of course, absolutely reprehensible, that's completely clear to us, he stated, acknowledging the delicate nature of the situation.

As details unfold about the alleged thieves, who managed to escape with some of France's most valuable jewels, social media reactions to Böcker's campaign include praises such as marketing genius and excellent, that is German quality. The incident has sparked conversations around security measures at major museums and the theft itself showcases a daring operation that has caught the world's attention.