Have you heard of Labubu dolls? Whether you think they’re cute, strange, or just plain weird, these fuzzy figures from Chinese company Pop Mart have captured global attention. The character, created by Hong Kong artist Kasing Lung, is flying off shelves, with stars like Rihanna, Dua Lipa, and Kim Kardashian promoting the brand. Fans line up for hours to grab their own version, sometimes even clashing in the frenzy.
Labubu, which lacks a literal meaning, is described as a mischievous yet kind-hearted creature. With its oversized eyes and signature grin, this quirky doll is a part of a larger collection called "The Monsters," which also features characters that have gained their own followers, such as Zimomo and Tycoco.
Pop Mart, originally a variety store in Beijing, started selling blind boxes—mystery packages where you discover the toy after purchase—in 2016. Since the success of Labubu, the company has expanded significantly, now offering dolls via roboshops across 30 countries and witnessing a staggering 500% increase in stock value over one year.
The dolls gained traction post-pandemic, tapping into a need for fun and escapism during uncertain times, and their chaos-embracing image resonated with many. Moreover, their affordability has made them appealing worldwide, even as demand drives secondary market prices up.
Labubu's breakout moment came in 2024 when celebrities like K-pop star Lisa showcased the dolls on social media, propelling them into the spotlight. This obsession is a mixed bag of randomness and cultural appeal, highlighting the universal charm of Chinese creativity.
As the trend continues to grow, the mystique of opening a blind box remains a thrill for collectors, who relish the element of surprise. Brands like Labubu remind us of how quickly trends can spread in our interconnected world.