Pop star Taylor Swift has asked the US government to stop a bedding company's attempt to trademark the phrase 'Swift Home', saying it could mislead consumers into believing she had endorsed their products. Her legal team argued that the way Cathay Home has styled the word 'Swift' in its branding closely resembled the singer's trademarked cursive signature.
Cathay Home, which was founded in New York, says on its site that it sells products through major retailers, and had applied for the 'Swift Home' trademark for its bedding items.
Swift, represented by TAS Rights Management LLC, appealed against Cathay Home's application in a document issued to the US Patent and Trademark Office. The filing claims that the 'Swift Home' mark creates a 'false association' to the singer, potentially leading Cathay Home's customers to believe the pop star had endorsed its products.
This was done with the intent of using Swift's 'goodwill and recognition' for the company's brand, her legal team argued. Swift owns federal trademarks protecting the use of her name and signature on goods, including bedding, clothes and products related to her music. She has filed over 300 trademarks in the US and other jurisdictions, securing her name, initials, album titles, and some lyrics. The singer-songwriter is estimated to have a net worth well above $1 billion, bolstered by her recent record-breaking live shows around the world.
Cathay Home, which was founded in New York, says on its site that it sells products through major retailers, and had applied for the 'Swift Home' trademark for its bedding items.
Swift, represented by TAS Rights Management LLC, appealed against Cathay Home's application in a document issued to the US Patent and Trademark Office. The filing claims that the 'Swift Home' mark creates a 'false association' to the singer, potentially leading Cathay Home's customers to believe the pop star had endorsed its products.
This was done with the intent of using Swift's 'goodwill and recognition' for the company's brand, her legal team argued. Swift owns federal trademarks protecting the use of her name and signature on goods, including bedding, clothes and products related to her music. She has filed over 300 trademarks in the US and other jurisdictions, securing her name, initials, album titles, and some lyrics. The singer-songwriter is estimated to have a net worth well above $1 billion, bolstered by her recent record-breaking live shows around the world.
