In brief
The show by Shivan & Narresh drew ire from the community, marking a clash between modern fashion and deep-rooted cultural values.
In a stunning snow-covered landscape, a fashion show by designers Shivan & Narresh showcased their latest skiwear collection at a resort in Gulmarg, Kashmir, but not without sparking significant backlash. Being the first major non-local brand to host an event here, the exhibition soon turned controversial when videos shared by Elle India and Lifestyle Asia revealed models donning minimal attire, prompting a fierce response from local residents and leaders. The displeasure stemmed from two key factors: the timing of the show during Ramadan—a holy month of reflection for Muslims—and the perceived disregard for local norms, with some clerics decrying the event's themes as "obscene." The fallout saw both magazines retract their videos and the designers apologize, asserting that their intention was merely to celebrate creativity without offending anyone's beliefs. Community members pointed to a history of cultural apprehension, calling attention to fears of outside influence following decades of conflict in the region. Local officials even questioned the government for permitting what many viewed as an insult to Kashmiri tradition. Comments about Kashmir's rich craftsmanship, particularly its unique wool products and artisanal textiles, have surfaced amid critiques of the event. Discussion surrounding the fashion show brought political tension to the forefront, distracting from the serene image the venue typically promotes. The clash of these worlds reveals a broader challenge—navigating contemporary creativity within the context of deeply held cultural identities. This incident reflects an ongoing struggle in Kashmir, where public sentiment often intertwines with political histories, leading many to view modern events as attempts to reshape local culture.
