Cinemas in South Africa will not be showing the documentary about US First Lady Melania Trump that is due to be released around the world on Friday. The South African distributor Filmfinity has decided not to release it, its head of sales and marketing told the New York Times and South Africa-based website News24. The company was not explicit about the reasons behind the move. The film, Melania, is not promoted on the websites of the country's main cinema chains. One Cape Town independent cinema contacted by the BBC said that it was called by Filmfinity and told not to list it. Relations between the US and South Africa have seriously deteriorated over the past year. Amazon has reportedly paid $35 million to market the film which follows Melania Trump in the 20 days leading up to her husband's second inauguration. However, the decision not to release it in South Africa leaves local audiences in the dark and raises questions about the climate affecting distribution choices.
No Show for Melania Trump Documentary in South Africa
No Show for Melania Trump Documentary in South Africa
The documentary on Melania Trump will not be screened in South African cinemas, raising questions about distribution choices amidst global tensions.
Cinemas in South Africa will not be screening the upcoming documentary on Melania Trump, which is set for a global release. The decision by Filmfinity, the local distributor, remains unexplained, although it aligns with deteriorating diplomatic relations between the US and South Africa. The documentary follows Melania Trump during the lead-up to her husband's second inauguration, backed by significant financing from Amazon. With no showtimes listed, it appears the film will miss its South African audience entirely.
