In brief
In an unexpected twist, a woman's pregnancy craving sparked a chocolate revolution, leading to a viral dessert craze that transcended borders.
The buzz around a unique chocolate bar called "Can't Get Knafeh of It" from FIX Chocolatier in Dubai has turned heads globally. Created by Sarah Hamouda, inspired by her pregnancy cravings, it blends chocolate and pistachio, reminiscent of the popular Knafeh dessert. It's so coveted that the exclusive bar sells out in minutes every day, leading to supermarket imitations dubbed "Dubai chocolate" flooding UK shelves. With a price tag of £15 per original bar and strict availability, FIX Chocolatier has seen its orders surge thanks to social media fame, particularly a viral TikTok video. As demand grows, competitors like Lindt and supermarket chains like Lidl are trying to capitalize, causing concern for the original creators who strive to maintain the authenticity of their product. Despite challenges, Hamouda and co-owner Yezen Alani remain dedicated to their handcrafted approach, turning their unique dessert into a mainstay in both social media and chocolate lovers’ hearts worldwide.
