In Naples, Italy, residents are pushing back against the relentless narrative surrounding the notorious "Gomorrah" crime drama series, which has now spawned yet another spinoff titled "Gomorrah: Origins." As film crews set up in the vibrant Spanish Quarter, locals like Gennaro Di Virgilio, an artisanal shop owner, voice their dissatisfaction, wordlessly demanding "Basta" or "enough."

Despite a surge in tourism that has shifted the city's image towards its rich history, delicious cuisine, and lively atmosphere, the shadow of crime dramas continues to loom large. Locals believe that shows like “Gomorrah” unfairly pigeonhole them into a storyline of lawlessness and corruption, further entrenching negative stereotypes.

Tourism has flourished in Naples, but the recent push for authenticity in storytelling brings up the ongoing struggle between cultural representation and sensationalism. Many Neapolitans feel their city is being reduced to its criminal elements, despite the fact that youth unemployment and crime still present challenges. As filming for more “Gomorrah” content rolls on, many locals are left questioning: why does this narrative keep dominating their city's story?