Luxury travel is taking flight in Asia as plane manufacturers like Gulfstream and Dassault pivot to cater to the continent's super-rich. The sleek Gulfstream G700 is a hot attraction at the recent Singapore Airshow, showcasing the growing appeal of private jets.

Long queues form outside private jets, showcasing the ongoing interest in this high-ticket segment. With many of these aircraft costing tens of millions, buyers are looking for convenience over extravagance, as they aim to optimize travel time and avoid commercial airline hassles.

In the past few years, private jet flights have spiked, with global flights hitting around 3.7 million in 2025—significantly above pre-pandemic levels. Notably, the number of ultra-high-net-worth individuals has soared by over 70% during the same period, further driving demand for luxury air travel.

The Asia-Pacific region is central to this growth, with an 8% increase in international traffic in 2025 while many new routes have been added since 2015. Manufacturers are also adapting their offerings to cater to new markets, especially focusing on nations like Vietnam, Indonesia, and India.

However, this push for luxury has drawn criticism regarding its environmental impact, prompting manufacturers to explore sustainable aviation fuels. But as wealthy individuals continue to seek private jets for efficient travel, the demand for such luxurious services shows no signs of abating.