Indians are bracing for summer, with temperatures expected to cross 45C in some parts of the country. But the war with Iran is already putting India's $6bn bottled water industry under strain as manufacturers struggle to access crucial raw materials. Last month, market leader Bisleri increased prices by 11%, making a box of 12 one-litre bottles costlier by 24 rupees. Brands like Bailley and Clear Premium Water have also increased their prices. According to a study, about 15% of urban households and 6% of rural households depend on bottled water for their drinking needs. However, access to clean water remains a challenge due to water shortages and contamination. The ongoing conflict has also disrupted supply chains, risking further increases in the price of bottled water and beer, as glass and PET bottle manufacturers face surging costs for raw materials and energy.
Rising Costs of Water and Beer Amidst India's Hot Summer
Rising Costs of Water and Beer Amidst India's Hot Summer
India faces soaring prices for bottled water and beer as temperatures rise and the ongoing Iran conflict disrupts supply chains.
As India braces for a scorching summer with temperatures hitting over 45°C, the bottled water industry is feeling the heat from rising costs due to the Iran conflict. Major brands have recently increased their prices owing to shortages in raw materials and surging fuel costs. With water already being a challenge for many, the situation poses risks for consumers, especially as demand spikes during the hottest months of the year.
